Andreas Gall

CHIEF INNOVATION OFFICER RED BULL MEDIA HOUSE
Platform or people - 13.00 u. / 1 PM - Altavista
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Andreas Gall, de chief innovation officer van Red Bull Media House lanceerde de mediadivisie van Redbull in 2007. Sindsdien slaagt het bedrijf er als geen ander in om haar merk te laten leven op tal van digitale platformen. Redbull maakt naast zoete drankjes nu ook tv-programma’s, films, tijdschriften, sites en games met de nadruk op extreme sport en muziek. Het merk zet bovendien in op virtual reality en biometrische data.

Andreas Gall, Chief Innovation Officer at Red Bull Media House launched Red Bull’s content arm in 2007. Andreas is primarily responsible for managing the process of innovation at Red Bull Media House. As a media industry veteran, he takes pride in generating new ideas and giving wings to innovative ideas of others.  

Redbull’s become a full on content brand. It produces extreme sports videos, established an independent music label and set up athlete sponsorships. It redefined the way brands, much less an energy drink, impact the digital world.